Search Engine Optimization (SEO) is a process of optimizing Web Pages or complete website to get a higher position/ranking in organic search results from search engines such as Google, Yahoo, MSN, AOL, Bing, etc and thus SEO is often considered the more technical part of Web marketing. Some people have misunderstood SEO as advertising method on the internet, even though SEO helps to increase the traffic to your web site SEO is not advertising, it is a practice of tuning your website for search engines to get a broad level of visitors online. One can also include their website in paid search results (Pay per Click - PPC method) for given keywords but basically the idea behind the SEO techniques is to get top placement by tuning up your website more relevant to a particular search term or keyword and not because you pay.
Optimizing a web site for search engine rankings will require paying special attention to SEO and devoting significant amounts of time and effort to it. We at Digital Dreams, practice SEO in a highly specialized manner and sometime in a broader manner depending upon the current positions and traffic of your website.
- Up to 5 targeted keywords
- Up to 50 directories submission
- Article writing & submission
- Meta Tags Creation
- Press release submission
- Up to 10 targeted keywords
- Up to 100 directories submission
- Article writing & submission
- Meta Tags Creation
- Press release submission
- Up to 15 targeted keywords
- Up to 200 directories submission
- Article writing & submission
- Meta Tags Creation
- Press release submission
Why does your company/website need SEO?
Basically, search engines are not humans they are just a software program that searches their own databases for WebPages based on the words that you designate as search terms. In order to deliver Search results Search engines perform several activities such as crawling, indexing, processing, relevancy checking, and retrieving.
Search engines use a piece of software called crawler or a spider to crawl the web to collect information and index them to their database for later retrieval. As said earlier crawlers are not humans they a piece of artificial software program and so they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories at your website. If your website has tons of these images, Flash movies, JavaScript, frames, etc. then they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.
The majority of traffic to your website is driven by the major commercial search engines - Google, Yahoo, and MSN. Search engine traffic is really vast and targeted. So what is the use of running a website if they are not being found (crawled and indexed) by search engines? Whatever your website's motto is services, products, content or information, search engines are a most effective method for driving traffic from almost all Internet users.
Search engines are the primary source of navigation traffic from almost all Internet users and its experience has shown that their traffic can make (or break) an organization's success. Targeted visitors to a website can provide revenue, publicity, and exposure like no other. Investing in SEO sure will have an exceptional Return on investment (ROI).